Objective: Drive growth of the BBC Maestro e-learning service, and introduce a subscription-based model
![](https://www.ashleyfraserdavies.com/wp-content/uploads/2023/01/BBC_500-333.jpg)
As a Product Manager, I helped lead the transformation of this business to a subscription-based model, increasing active users and revenue, and expanding into 19 new markets in my first year.