Engage Android developers with Sony’s Theme Creator


Help Sony to engage with developers to increase the amount of 3rd party themes available for Sony’s Android devices

Visit the site (I designed and built the pages, including copywriting)


Sony wanted to encourage customizable elements on their Android devices as a differentiator in the market. 1 initiative was to create a tool to be used by any graphic designer that allowed them to easily and quickly create mobile themes, which could then be monetized via Google Play.

My role here was to encourage designers to use this Sony tool and therefore help to develop an ecosystem focused on mobile themes.


We had a global x-functional team comprised of:

  • 1 x Product Owners (Sweden)
  • 1 x Project Manager (UK)
  • 1 x Sponsor (Japan)
  • 3 x Senior Developer (Sweden)
  • 1 x UK/UI (Sweden)
  • 1 x Technical Copywriter (UK)
  • 1 x Videographer (Sweden)