Engage Android Developers with Sony’s Theme Creator


Help Sony to engage with Android developers, to increase the number of third party themes available for Sony’s Android devices.

Visit the site (I designed and built the pages, including wireframing and copywriting)


Sony wanted to encourage customizable elements on their Android devices as a differentiator in the market. One initiative, was to create a tool to be used by any graphic designer, that allowed them to easily and quickly create mobile themes, which could then be monetized via Google Play.

My role was to encourage Designers to use this Sony tool and therefore help to develop an ecosystem focused on mobile themes.


We had a global cross-functional team comprised of:

  • 1 x Product Owners (Sweden)
  • 1 x Project Manager (UK)
  • 1 x Sponsor (Japan)
  • 3 x Senior Developer (Sweden)
  • 1 x UK/UI (Sweden)
  • 1 x Technical Copywriter (UK)
  • 1 x Videographer (Sweden)