Sony promotes use of the Xperia Email and Calendar apps
To raise awareness of the Xperia Email and Calendar apps, we created a BTL explanatory video. I worked as the key B2B stakeholder and copy editor.
Tasks: Syncing with software teams, stakeholders, Marketing, PR, Social Media, copywriting, editorial review.
Sony launches the Xperia brand into B2B markets
I managed a 6 month project to create an informative business section on www.sonymobile.com
These pages are now used in 60+ markets and are translated into 33 different languages.
Editorial tasks: Copywriting, page design, wireframes, wordpress, publishing
Management tasks: Shifting mindsets, educating management about moving into B2B, syncing with stakeholders, design agency, content co-ordinators, marketing, PR, Social Media