Promote the B2B capabilities of Sony smartphones and tablets
To enable the growth of Sony’s Xperia devices in the global B2B mobile market.
The team consisted of:
- 10 + software engineers in Sweden
- 10 + stakeholders globally
- 1 x web designer and copy editor (me) in the UK
- 1 x creative director for marketing assets (me ) in the UK
- I had to liaise with internal stakeholders and digital agencies to create assets and work out how to market them. I also designed and built a series of webpages on the sonymobile.com platform to use as an entry point for potential customers.
Watch the BTL video below, for which I provided direction and script copy: